Like many homes across Australia at the moment, our household has been caught up in the frenzy of Lion King Ooshie collectibles as part of the promotion by Woolworths to coerce us all to buy more groceries from them. My kids are nuts about them, as are most of the kids at school, it seems. Never mind they are plastic rubbish that will end up in the ocean as turtle food in the not too distant future. To the kids they are pure gold! I took our youngest, Shep, to see the new Lion King movie a week ago and it really did live up to expectations - both his and mine. The movie is in the process of making billions of dollars through The Lion King franchise, but what is Disney doing to help conserve lions in the wild?