Wildlife conservation is all about people. That's one of the most important things I've learned in my two decades of working in wildlife conservation. If you provide benefits to the local people who live with wildlife, benefits that directly translate to an improvement in their living conditions through employment, income and projects like schools and clinics, the people become advocates for the wildlife because they recognise them as assets and wildlife conservation follows. But what is an 'ethical' safari? You've heard me talk about it before. That's what we specialise in at Matson & Ridley Safaris - life changing journeys that make a difference. But what is it that we actually look for when choosing the areas and camps that we send our guests to?